An ecommerce blog should have a variety of content that is relevant and useful to its target audience. Some examples of content that could be included on an ecommerce blog are:

• Product reviews and comparisons: Providing honest and informative reviews of the products sold on the ecommerce website can help customers make informed decisions and provide valuable feedback to the website's owners.
• How-to guides and tutorials: Providing step-by-step guides on how to use or maintain the products sold on the website can help customers get the most out of their purchases and improve their satisfaction.
• Industry news and updates: Sharing relevant news and updates from the industry can keep customers informed and show that the ecommerce website is a trusted source of information.
• Behind-the-scenes content: Sharing behind-the-scenes content, such as the stories behind the products or the people who make them, can create a personal connection with customers and make the website more relatable and trustworthy.
• Customer stories and testimonials: Sharing stories and testimonials from happy customers can provide social proof and help build trust with potential customers.

Overall, an ecommerce blog should have a mix of informative, engaging, and relatable content that is relevant to the products and services sold on the website.