Our Mini Shop Est. 2001
Our Story

It all started with a dream...

We had a vision on what it would mean to open a store that catered to a whole population that was looking for the best possible products.

Thank you for being part of our journey.


Family-run and operated


Made of Eco-friendly Material


Donate 20% of profits

How It All Started


Experience In The Fashion Industry

For over a decade I’ve worked in the fashion and beauty industries in a variety of ways - as a fashion editor, wardrobe stylist, and product developer.


Booked first TV spot

We were lucky enough to be featured on the local news, which kickstarted our national reach.


Partnered with Charity

After our success and selling out in every store, we realized we needed to give back and started our "Give back and Grow" initiative to donate 20% of our profits.


International Reach

We've expanded globally and now are available in over 25 countries with plans to expand next year.

Beauty is just who we are. You've got to stand up and create your own definition.

Bethann Hardison